It's time to reconsider a lot of what we do. In the wake of Vince, the recent Google update that rewards big brands with better rankings for competitive keywords, we all need to think about the future of SEO.

Sure, it wasn't as big as Florida, but it showed that Google is hellbent on making our jobs redundant.

Between the near constant algorithm changes (Not just Google... Yahoo recently became much more sensitive to internal linking) and the expansive growth of what Eric Schmidt called a "cesspool" of spam, rankings for money keywords are becoming more and more difficult, if not near impossible, to achieve.

Generally, gaining and maintaining a #1 ranking for one of these uber-competitive keywords is no longer cost-effective.

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Date de publication : 2009-03-17

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