We were alerted that Google appears to be testing favicons in Germany and Poland for AdWords advertisers. Here are a few screens :

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A number of advertisers in the US have informally reported higher CTRs using the Google Checkout icon. (One discussion I had with an advertiser in the UK last week said he saw an 8 percent lift in clicks.)

Icons in AdWords potentially can provide a bit of "branding" or at least help advertisers stand out from one another. (Yahoo's SearchMonkey pushes this much further in organic results.)

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Source : Searchengineland.com

Lire la suite : http://searchengineland.com/google-tests-favicons-...

Date de publication : 2009-03-16

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