People are talking about brand value so much these days I sometimes wonder if we should call it a new buzzword (but since "brand" and "brand value" have been around for ages, that wouldn't make sense).

The search engine optimization community almost suffered a collective heart attack over the so-called Brand Update until Matt Cutts deflated all the speculative explanations with the off-handed comment about Google modifying its trust algorithms for some queries.

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Date de publication : 2009-03-10

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