There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own.

People are scared for a number of reasons; they worry that linking out could:

  • Harm their reputation
  • Damage their search engine rankings
  • Cost them PageRank
  • Create exit portals where users will drop off

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Date de publication : 2009-02-25

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