Crafting an effective title is genuine art as it should aim at two main targets :

  • to increase click-through (as this is the most prominent element of your site listing in SERPs)
  • to achieve higher rankings (being the most important on-page factor when it comes down to Google)

Thus writing an effective title can't be taken lightly; it is really difficult to craft a title that will both "help rankings and work in effect as a marketing message." By just giving the list of page keywords, you are not going to achieve either of these aims.

Recevez par email nos prochains conseils

Oseox sur Facebook Notifications via Facebook Oseox sur Twitter Notre actu sur twitter

Source : Searchenginejournal.com

Lire la suite : http://www.searchenginejournal.com/7-criteria-of-a...

Date de publication : 2008-10-15

Actualités publiées le même jour :

Plus d'actualités publiées par Searchenginejournal.com :