Crafting an effective title is genuine art as it should aim at two main targets :

  • to increase click-through (as this is the most prominent element of your site listing in SERPs)
  • to achieve higher rankings (being the most important on-page factor when it comes down to Google)

Thus writing an effective title can't be taken lightly; it is really difficult to craft a title that will both "help rankings and work in effect as a marketing message." By just giving the list of page keywords, you are not going to achieve either of these aims.

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Date de publication : 2008-10-15

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