There are times when I have to roll my eyes. Usually, it's when prospects tell me they want to hire an SEO firm so their site will get ranked for one highly competitive keyword.

After I take a deep breath, I prepare myself for the discussion that's about to take place. It starts with an explanation of optimizing for "head" queries, or the most popular terms; and "long tail" search optimization, for queries which are less popular, but collectively drive a large amount of traffic.

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Date de publication : 2009-01-19

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