It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. If you're just "tuning in," in my last column I challenged readers to do a Google search on the term "buy nike mercurial aero vapor sneakers," and then try to figure out which ad and landing page combinations probably convert the best.

Let's run through the results. I picked the examples below from the first-page results; you may see different results, because ads can vary based on your geographic region, time of day, or other factors.

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Source : Searchenginewatch.com

Lire la suite : http://searchenginewatch.com/3632318...

Date de publication : 2009-01-19

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