So here's the question; are behavioural metrics being used in modern search? You do remember them right? Those warm and fuzzy little signals such as bounce rates that there all the rage in late 2008 in the search engine optimization world? Sure you do... but let's take one last look.

Although bounce rates received the biggest attention, we would be remiss not to start by quickly listing some signals commonly looked at by information retrieval folks. The two elements include implicit and explicit data (actions and interactions) - examples can include;

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Date de publication : 2009-01-16

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