In almost any line of business, it is customary to do some sort of background check on a person or company you may be doing business with before embarking down the relationship building and partnership route.

The more you know about your future colleague or perhaps adversary, the better you can connect with them on an emotional level. This is one of the cornerstones of networking, and should also be applied to the online marketing world as well.

Take link building for an example. In link building, the core strategy which will lead to success is building a relationship with the key bloggers and publishers in the vertical markets you are targeting.

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Date de publication : 2008-12-16

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