Last December I wrote a blog post titled Do Search Engines Hate Blogs? Microsoft Explores an Algorithm to Identify Blog Pages. The inventors behind the patent filing described in that post have come out with a new patent application that says some positive things about blogs. Looking back at the original post, it appears that they may not hate blogs at all.

In the new patent document, they ask if the rankings of web pages in search results would be improved by a providing a slight increase in the PageRank of pages linked to by blogs. They tell us that:

This idea is based on the assumption (or hope) that blogs are still mostly human-authored, and that links from blogs generally represent sincere endorsements on the part of the authors.

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Date de publication : 2008-10-09

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