Under-monetize to buy mindshare. (almost every category Google is in)

Offer a free version to make sure everyone who may want to has a chance to experience your product and/or service. (almost every category Google is in)

Offer something that forces people to keep coming back to your website. Alternatively, bundle your stuff into the browser. (the Google Toolbar is huge.)

Invest heavily in distribution deals and public relations. Keep making small changes and talking about how important they are so you stay in the media. Maintain that your success is because superior products even while you are buying marketshare.

Recevez par email nos prochains conseils

Oseox sur Facebook Notifications via Facebook Oseox sur Twitter Notre actu sur twitter

Source : Seobook.com

Lire la suite : http://www.seobook.com/marketing-lessons-google...

Date de publication : 2008-11-25

Plus d'actualités publiées par Seobook.com :