It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for.

If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite to get on page 1 of the SERPs for that search phrase.

While some (like me) might argue (like, against Rand) that it's a flaw in the algorithm, it's not a bug--Google deliberately favors this kind of match.

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Source : Seomoz.org

Lire la suite : http://www.seomoz.org/blog/its-a-feeding-frenzy-fo...

Date de publication : 2010-02-02

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