We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page.

This panel discussed tips and tricks to "clean up" landing pages for enhanced performance, better conversion and great usability.

Brad Geddes, Director of Search Engine Marketing, LocalLaunch.com kicked things off. It's getting sweaty and serious her e @ PubCon as afternoon sets in. He's talking about "testing traffic, where to send the visitor."

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Source : Seroundtable.com

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Date de publication : 2008-11-12

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